Meet the Maker,
Wolf & Badger.
In their journey to becoming BCORP certified Wolf & Badger launched their Sustainability initiative. Using their most sustainable designers, we put together a campaign to promote the initiative with independent designers being the key message. I created the initial mood boards and was key in the direction of the shoot. I also created the social assets including video and all the sustainability icons which can be seen in the sustainability catalogue and throughout the Wolf & Badger website.
The idea behind our location shoot was to make it feel like a journey through a designers ‘workshop’. Showing key fashion pieces from the latest collections. The look and feel was to be as natural as possible and we achieved this with our colour palette and props.
Location shoot.
The still life shoot had a similar look and feel to the model shoot. We used natural materials and played around with height and layers to bring our most sustainable products to life.
Studio shoot.
Meet the Maker Catalogue.
This was the catalogue that I designed. Throughout you can see sustainable icons which I designed for each section and these correlate to the images shot in the still life shoot. This was sent out to customers to showcase the products and launch the campaign.