Social Creative Direction,
John Lewis.
Initially focusing on Instagram I was tasked with looking at John Lewis’ Instagram and creating a deck with updated rules and guidelines along with some specific templates for the design and social teams to follow. I looked at typogaphy, moving image, the direction of shoots going forward as well as ways to utilise existing imagery the brand has on their website. I found collage to be a great way to do this alongside gifing letters to elevate the headers.
Franchise - Loved by You
Highlighting key products using images found on the JL website.
Franchise - Trending Now
Trending products and/or themes in different departments.
Franchise - Brands We Love
Streetwear direction focusing on trending brands. This creative is idea only and images are based on a direction and were not shot by John Lewis.
Franchise - Partners Picks
Stories focusing on JL Partners products picks. This also links to an editorial on the site.
Feed Mockups
Look & feel of John Lewis feed in the future with more exclusive John Lewis shoots and adopting the collage style from stories for consistency in some posts.
